Client Challenge:
Provide a marketing roadmap for a packaging company launching new products and technologies which will replace some of the world’s biggest pollutants.
Project Summary:
Private Equity-owned company needing senior advisory services regarding all aspects of marketing, communications, and sales as they seek to capture the leadership position built on a sustainability platform. Have engaged with senior leadership on multiple projects including agency evaluation, development of multi-year marketing objectives, plans, and KPIs. We are now leading the executive team through comprehensive evaluation of a new corporate identity including the merits of creating a public impact program benefiting the outdoor environment.