Whether you’re heading into the wilderness from a log cabin, onto a city sidewalk to start a run, or off the edge of a mountain and into deep powder, you’re outdoors. And the beauty of the outside is that everyone is welcome.
What’s exhilarating is just how many companies are marketing to the more than 160 million Americans taking advantage of the most world’s most pristine and uncluttered landscape to deliver their message. Patagonia, Orvis, and Rossignol were early pioneers. And newer businesses are shredding old norms with twenty-first century technology and deeply-compelling innovation to connect to the values and preferences of today’s outdoor enthusiasts and those who care about healthy living and the environment.
The path to monetize relationships with traditional spectator sports fans is well known, but now a trend is emerging to develop deeper relationships with active sports participants. Our experienced team can help you research, assess, innovate and act on the opportunities outdoors. We have helped our clients with a range of projects including branding, marketing mix, research, sports marketing, sales and product innovation. Our hard-earned knowledge of environmental concerns, outdoor recreation, and competition sports will help you uncover insights about one of the largest remaining untapped consumer segments. We can help you assess and evaluate a broad set of business strategies to capture the value of these markets. We have done projects for companies to evaluate the merits of changing their legal status and governance (including “B” Corp certification), change their organizational design, and have developed new corporate and product identity systems. We can workshop product innovation and go to market plans and use our proprietary marketing flywheel to help leaders make tradeoff and investment decisions. We can create connections with like-minded companies for collaboration projects and help you create new revenue streams. Take a look at some of our recent case studies and research projects.
Give us a call, text, or email and — assuming we’re within Wifi range — we’ll call you right back.